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BS in Marketing

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Marketing is the key to any business.

The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.

Prepare Yourself for the Best

Glassdoor has released its list of 50 Best Jobs in America for 2017. The list includes Marketing Manager. Learn the skills and gain the knowledge to fill these and other great marketing roles with a bachelor's in marketing from UIC Business.

Important Dates

First Year Applicants

Transfer Applicants


A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.

Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.

For a full list of degree requirements, visit the UIC Catalog.

For a full list of course offerings, visit the Course Catalog.

Program Outcomes

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

  • Develop an advertising campaign
  • Manage the rollout of a new product to market
  • Use social media to reach potential customers
  • Analyze consumer trends and buying behavior to formulate a marketing strategy 
  • Develop tactics to achieve record-breaking sales
  • Build and protect a strong brand
  • Develop a new product from idea to commercialization

View Degree Requirements

Degree Requirements

To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.

Summary of Requirements
General and Basic Course Requirements48
Business Core 45
Major Requirements18
Business Electives 9
Total Hours120

General and Basic Course Requirements

See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Business Core

See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Major Requirements

Required Courses
MKTG461Consumer Market Behavior3
MKTG462Marketing Research3
MKTG465Strategic Marketing Planning and Management3
Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG499.9
Total Hours18

Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Managerial Studies.

The Department of Managerial Studies offers the following four concentrations in marketing:

Concentration in Marketing Research
The following courses are required:9
Marketing Analytics
Market and Business Intelligence
Advanced Marketing Research
Concentration in Innovation and Product Management
The following courses are required:9
Interdisciplinary Product Development I
Interdisciplinary Product Development II
Select one of the following:
Brand Management
Product Management
Concentration in Marketing Promotions and Communications
Select three of the following:9
Marketing Channels and E-Commerce
Brand Management
Advertising and Sales Promotion
Digital and Social Media Marketing
Concentration in Sales Leadership
The following course is required:3
Sales Management
Select two of the following:6
Principles of Retailing
The Personal Selling Effort in Marketing
Business-to-Business (B2B) Marketing

Business Electives

Nine hours from courses in the College of Business Administration. Students may choose ECON221 or any CBA courses at the 300- or 400-level. Students may use their business electives to complete a second concentration within their major or a minor with the college.9
Total Hours9

Sample Business Major Curriculum

See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.


UIC Business offers minors that add an edge to your degree.

Business Analytics

The hottest new area of business. Add insight to your marketing, management or IDS degree with a focus on the use of data-driven approaches to decision making and management.

Managerial Skills

Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to leadership roles in their work life.

Program Faculty

Lan Nguyen Chaplin, Associate Professor of Marketing

Lan Nguyen Chaplin

Associate Professor of Marketing
head and shoulder shot of James Cooper for wesbite

James Cooper

Clinical Assistant Professor of Management
Head and shoulder photo of Anna Cui

Anna Cui

Associate Professor of Marketing
Scott headshot

“Improving my resumé and practicing professionalism were essential to landing my first internship. The preparation at the Business Career Center gave me the confidence to put myself in unfamiliar territory.”

Britney Scott, UIC Business Scholar
BS '19

Top Employers

The following firms are top employers of UIC Business students graduating with a Bachelor of Science in marketing. For more career resources, visit the UIC Business Career Center site.

  • Allstate
  • Best Buy
  • Enterprise Rent-A-Car
  • Groupon
  • Morningstar
  • Robert Bosch 
  • RR Donnelley (RRD)
  • Starcom
  • State Farm
Bosch recruiting